I’ve been thinking (dangerous I know)
I have been doing a bit of thinking lately. About what I do (graphic designer) and how to communicate to my lovely fan base how much work and time goes in to creating each and every logo (and the rest), I know that we all have different processes when creating a design so I thought it it might be nice to story board some design work that I am doing for myself. I am going to break this i up in to a bit of series, as I still have other work to complete, but I’d love for you to follow me on this journey as I envision my new website and personal brand.
What sets me apart
Firstly, I don’t use clip art, or any other down-loadable package like you might use with digital scrap booking. This means my work is one of a kind, and you won’t find another like it anywhere else. what I do download in the massive quantities though, is FONTS I love fonts! I already have hundreds and still can’t resist the urge to ‘waste’ hours trawling other font based websites for more.
Secondly, I liaise closely with the client and spend quality time familiarising myself with what they have envisioned in their head. And at this point I should point out that it makes my job a LOT easier if the client does have some idea of what they want. I usually ask them to do some Google images searches and save pictures that inspire them, as this gives me a better idea of what direction to take.
So, if I am the client … what I am envisioning. Well as I pointed out in my previous post about going in a different direction I have seen a website that excited and inspired me, so I have set about recreating it in a way that is ‘me’ It took me many months to develop the current DesignEm look and feel, and part of me is rather daunted at the though of going back and starting again. However I first launched Designem2 in 2008 so it really is time for a change. At this stage with a client I would send them my client brief, which IS quite daunting, I’m currently working on how I can make this step less scary but it really is THE most important step in my opinion as it really does help me to know what you want. I can write the brief based on this so we are all on the same page and with luck put on screen what you have in your head.
Hang on to your hats lady’s and gentlemen, here is step one.
When I conduct research in to a new design I could compare myself to a method actor, meaning I like total immersion with the design style. Here is a cross section of some of the ‘research’ I have been looking at for my new direction. I LOVE water colour effect at the moment, which some might think is odd since when I am painting on canvas I love to lather the oils on as thick as possible.
One place I LOVE to find inspiration is www.cruzine.com they send out a daily inspirational post which I love and never miss! Another place I like to find inspiration is Logo of the day and other places like Logo Pond are great places to check out if you are looking for inspiration for your logo. I also love I love typography and The Design Observer
Please stay tuned for the next step where I will explore the idea and concept’s.