Now to be honest, this was a logo that didn’t come easy. In a way it makes it more interesting as I had to push myself further with both the research aspect and liaising with the client. But, we did get there in the end! And this is the result.
There were Four different phases to this design. The first being the research component. The research being perhaps the most valuable step, as this is where you gather your information from the client and assemble ideas for the design. After going through my Client Work sheet I came up with a brief for this logo. This when I will email the client so that we are all on the same page.
In this case the brief was to have the logo convey:
• people feel good about themselves
• Salon built in your home is professional
• Target market is 22-45 age, easy going, hard working, woman that want to be pampered and have time out from life
• Use already established colour and look
The design was to be:
• Easily recognizable
• People will link the image with “Upper Cut Hair Design”
Then the logo development it’s self. I usually use a mixture of drawings in my sketch book and Illustrator. Here is cross section of some of the stages I went though.
Then after a few false starts and dead ends I asked the client to ‘trawl’ the internet and send me a few pictures of what she acutally envisioned her logo too look like. Although I was already heading in that direction I felt it was necessary to prohibit myself from ‘wasting’ any more time.
And here is the final design signed off by the client