Onesie Bummsie – Logo Development
Onesie Bummsie is a small business run by entrepreneur Jess, who has come up with, what is in my opinion, a fantastic and invaluable product and invaluable to any parent who like myself use cloth nappies. The concept is actually very simple but works so well.
A Onesie Bummsie is an extender that snaps in between the legs to get that extra mileage out your babies Bodysuit or Onesie. Often (and I have found this myself) cloth nappies mean that onesies or body suits don’t fit over them, and even if you are using disposables babies grow sooo fast its hard to keep up with them! This is a little demo.
Instructions on how to use your Onesie Bummsie
In the words of ‘Onesie Bummie‘, its ‘The little extender that goes a long way’
I set to designing Onesie Bummsie a logo keeping in mind a score of things. Including keeping it playful, childlike and cute while conveying to the the consumer what Onesie Bummsie is for and about.
Like I do when start out designing anything I first grab out my ever present sketch pad and followed my creative nose by drawing out a couple of ideas that end up crowding my brain. Running parallel to this I also set about doing some research on the business, noting down ideas and directions my design may follow.
Condensed version of the Development of the Onesie Bummsie logo.
And the stationary was soon to follow.
Onesie Bummsie Stationary
I was lucky with this one I think. The idea manifested itself inside my head and I chased it to a satisfying completion. Once when I was much younger I met the composer Howard Blake who wrote both music and lyrics for the movie ‘The Snowman’ and he told me that if a piece of music didn’t come to fruition within several days then he would abandon it as it was never meant to be. I feel much the same way about my design work.
